Media research methods : measuring audiences, reactions and impact /
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| Format: | eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2000.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=130908 |
| Physical Description: | 1 recurso en línea (314 páginas) |
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| Bibliography: | Incluye referencias bibliográficas (páginas [280]-307) índice. |
| ISBN: | 9780857022011 |