Description: Public information campaigns & opinion research :

Bibliographic Details
Other Authors:	Klingemann, Hans-Dieter., Römmele, Andrea, 1967-
Format:	eBook
Language:	English
Published:	London ; Thousands Oaks : SAGE, 2002.
Subjects:	Advertising, Political. Political campaigns. Public opinion polls. Communication in politics. Advocacy advertising. Advertising campaigns. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=130975

Description
Physical Description:	1 online resource (xiv, 193 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9781412932646