| LEADER |
01989nam a2200397 i 4500 |
| 001 |
ELB131315 |
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FINmELB |
| 005 |
20200820162738.0 |
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m o u |
| 007 |
cr cn||||||||| |
| 008 |
080804s2009 cau ob 001 0 eng d |
| 020 |
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|a 9781446202227
|q (e-book)
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| 020 |
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|z 9781412911498
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| 035 |
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|a (OCoLC)731667692
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| 040 |
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|a FINmELB
|b eng
|e rda
|c FINmELB
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| 050 |
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4 |
|a HF5415
|b .H17145 2009
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| 082 |
0 |
4 |
|a 658.8
|2 23
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| 100 |
1 |
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|a Hackley, Christopher E.
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| 245 |
1 |
0 |
|a Marketing :
|b a critical introduction /
|c Chris Hackley.
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| 264 |
|
1 |
|a Los Angeles ;
|a London :
|b SAGE,
|c 2009.
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| 300 |
|
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|a 1 online resource (186 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages [166]-180) and index.
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| 505 |
0 |
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|a 1. Marketing studies : the critical standpoint -- 2. The origins and institutions of marketing studies -- 3. Marketing studies and managerial ideology -- 4. The marketing mix and the challenge of cultural branding -- 5. The strategy discourse and marketing studies -- 6. Research, theory and resistance in marketing studies -- 7. The 'real world' of marketing as literary construction -- 8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Marketing.
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| 650 |
|
0 |
|a Marketing
|v Case studies.
|
| 650 |
|
0 |
|a Marketing
|v Problems, exercises, etc.
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|v Problems, exercises, etc.
|
| 655 |
|
4 |
|a Electronic books.
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| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=131315
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| 950 |
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|a eLibro English
|