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Marketing database analytics : transforming data for competitive advantage /

Bibliographic Details
Main Author:	Banasiewicz, Andrew D.
Format:	eBook
Language:	English
Published:	New York ; Oxfordshire, England : Routledge, 2013.
Subjects:	Marketing > Databases. Marketing > Data processing. Database management. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133388

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