Research in international marketing /
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Routledge,
2013.
|
| Series: | Routledge library editions. International business ;
v. 39 |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133390 |
Table of Contents:
- pt. 1. Organisational buying behaviour and cultural variables
- pt. 2. The internationalisation process
- theories & evidence
- pt. 3. International supplier-customer relationships.