Tabla de Contenidos: Perspectives on international marketing-- re-issued /

Detalles Bibliográficos
Otros autores:	Paliwoda, Stanley J.
Formato:	eBook
Idioma:	English
Fecha de publicación:	London : Routledge, 2013.
Series:	Routledge library editions. International business ; v. 29
Materias:	Export marketing > Case studies. Marketing > China > Case studies. Marketing > Japan > Case studies. International business enterprises > Case studies. Electronic books.
Acceso en línea:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133391

Tabla de Contenidos:

pt. I. Challenging the international marketing literature
pt. II. Marketing to China and Japan : research findings
pt. III. Empirical studies of international marketing that are industry-specific.