Communication yearbook. 37 /

Detalles Bibliográficos
Otros autores: Cohen, Elisia L.
Formato: eBook
Idioma:English
Fecha de publicación: New York : International Communication Association : Routledge, 2013.
Series:Communication yearbook ; 37
Materias:
Acceso en línea:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133515
Tabla de Contenidos:
  • pt. 1. Rethinking organizational membership and career formation in a global information society
  • pt. 2. Reappraising communication frameworks, models, methods, and paradigms
  • pt. 3. Reassessments of message design and persuasion scholarship
  • pt. 4. Reviewing trends : scholarship evaluating media engagement and exposure effects.