Public relations, activism, and social change : speaking up /

Detalles Bibliográficos
Autor principal: Demetrious, Kristin, 1958-
Formato: eBook
Idioma:English
Fecha de publicación: New York : Routledge, 2013.
Series:Routledge research in public relations ; 2.
Materias:
Acceso en línea:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134171
Tabla de Contenidos:
  • What is public relations, where is public relations?
  • Agents of social change and the dispersal of ideas
  • No protest zone : public relations and the management of activism
  • Worlds collide : public relations, activism and late modernity
  • New social realities : grassroots activism and public relations
  • Not public relations : sustainable communication.