Consumption and spirituality /
| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2013.
|
| Series: | Routledge interpretive marketing research series ;
16. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134939 |
Table of Contents:
- pt. I. Marketers' sacralisation of the mundane
- pt. II. Consumers' search for spiritual meanings in consumption of the mundane
- pt. III. The commodification of the spiritual
- pt. IV. The consumption of spiritual goods
- pt. V. Issues of method and representation.