Consumption and spirituality /
| Otros autores: | , , |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
New York :
Routledge,
2013.
|
| Series: | Routledge interpretive marketing research series ;
16. |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134939 |
Tabla de Contenidos:
- pt. I. Marketers' sacralisation of the mundane
- pt. II. Consumers' search for spiritual meanings in consumption of the mundane
- pt. III. The commodification of the spiritual
- pt. IV. The consumption of spiritual goods
- pt. V. Issues of method and representation.