Table of Contents: School commercialism :

Bibliographic Details
Main Author:	Molnar, Alex.
Format:	eBook
Language:	English
Published:	New York : Routledge, 2005.
Series:	Positions (RoutledgeFalmer (Firm))
Subjects:	Commercialism in schools > United States. Business and education > United States. Education > United States > Marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=135767

Table of Contents:

Every child a consumer
The sky's the limit: trends in schoolhouse marketing since 1990
Eat, drink, and be diabetic: using schools to promote illness
Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered
Whittle or virtually nothing: the emergence of Edison schools and knowledge universe
Futures trading: buying and selling education in the global marketplace.