Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

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Detalles Bibliográficos
Autor principal: Belk, Russell W.,
Otros autores: Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-
Formato: eBook
Idioma:English
Fecha de publicación: London : SAGE, 2013.
Materias:
Acceso en línea:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136009
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020 |a 9781446272060  |q (e-book) 
020 |z 9780857027672 
035 |a (OCoLC)907942656 
040 |a FINmELB  |b eng  |e rda  |c FINmELB 
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100 1 |a Belk, Russell W.,  |e author. 
245 1 0 |a Qualitative consumer & marketing research /  |c Russell Belk, Eileen Fischer and Robert V. Kozinets. 
246 3 |a Qualitative consumer and marketing research 
264 1 |a London :  |b SAGE,  |c 2013. 
300 |a 1 online resource (243 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages [211]-228) and index. 
505 0 |a Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts. 
520 |a "Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. 
650 0 |a Marketing research. 
650 0 |a Consumers  |x Research. 
650 0 |a Qualitative research. 
655 4 |a Electronic books. 
700 1 |a Fischer, Eileen,  |d 1959-  |e author. 
700 1 |a Kozinets, Robert V.,  |d 1964-  |e author. 
797 2 |a elibro, Corp. 
856 4 0 |u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136009 
950 |a eLibro English