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01848nam a2200397 i 4500 |
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ELB136097 |
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FINmELB |
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20200820162738.0 |
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m o u |
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cr cn||||||||| |
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120312s2013 nyua ob 001 0 eng d |
| 020 |
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|a 9780203099551
|q (e-book)
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|z 9780420000000
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| 035 |
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|a (OCoLC)820630386
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|a FINmELB
|b eng
|e rda
|c FINmELB
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| 050 |
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4 |
|a HF5415.13
|b .H3653 2013
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| 082 |
0 |
4 |
|a 381.0973
|2 23
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| 100 |
1 |
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|a Hastings, Gerard.
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| 245 |
1 |
4 |
|a The marketing matrix :
|b how the corporation gets its power-- and how we can reclaim it /
|c Gerard Hastings.
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| 264 |
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1 |
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a 1 online resource (xviii, 203 pages) :
|b illustration
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 650 |
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0 |
|a Consumption (Economics)
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| 650 |
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|a Consumer behavior.
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| 650 |
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0 |
|a Manipulative behavior.
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| 655 |
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4 |
|a Electronic books.
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| 797 |
2 |
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|a elibro, Corp.
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| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136097
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| 950 |
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|a eLibro English
|