The business of champagne : a delicate balance /
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights...
Otros autores: | |
---|---|
Formato: | eBook |
Idioma: | English |
Fecha de publicación: |
New York ; London :
Routledge,
2012.
|
Series: | Routledge studies of gastronomy, food and drink
|
Materias: | |
Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136866 |