The business of champagne : a delicate balance /
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights...
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| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
New York ; London :
Routledge,
2012.
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| Series: | Routledge studies of gastronomy, food and drink
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| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=136866 |
Tabla de Contenidos:
- pt. 1. Context
- pt. 2. The place and the land
- pt. 3. Creating the myth and selling the wine
- pt. 4. Managing the industry
- pt. 5. Reflecting on champagne.