Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships /
| Otros autores: | , |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
London :
Routledge,
2013.
|
| Series: | Routledge library editions. Retailing and distribution ;
v. 6 |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137264 |
Tabla de Contenidos:
- pt. I. The structure of vertical relationships
- pt. II. Managing channel relationships
- pt. III. Marketing channel evolution.