Strategic analysis : processes and tools /
| Autor principal: | |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
New York :
Routledge,
2012.
|
| Series: | Routledge research in strategic management ;
1. |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=138831 |
Tabla de Contenidos:
- Planning strategy
- Quantitative tools of strategic analysis
- Qualitative tools of strategic analysis
- The competitive structure
- Scenario analysis
- Competitive analysis
- Analysis of impacts.