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The irrational consumer : applying behavioural economics to your business strategy /

Bibliographic Details
Main Author:	Trevisan, Enrico,
Format:	eBook
Language:	English
Published:	London, [England] ; New York, New York : Routledge, 2016.
Subjects:	Consumer behavior. Economics > Psychological aspects. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139278

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