Cover Image

QR Code

Ambush marketing in sports : theory and practice /

Bibliographic Details
Main Author:	Nufer, Gerd.
Format:	eBook
Language:	English
Published:	New York : Routledge, c2013.
Series:	Routledge sports marketing
Subjects:	Sports > Marketing. Corporate sponsorship. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139578

Similar Items

El contrato de patrocinio deportivo /
by: Echeverry Velásquez, Sandra Liliana.
Published: (2015)

Patrocinio deportivo : el negocio de la pasión y sus claves /
by: Molina, Gerardo.
Published: (2019)

Sports marketing and the psychology of marketing communication
Published: (2004)

Global sport marketing : contemporary issues and practice /
Published: (2012)

Sport brands /
by: Bouchet, Patrick.
Published: (2013)

Marketing deportivo en 13 historias /
Published: (2021)

Sports finance and management : real estate, entertainment, and the remaking of the business /
by: Winfree, Jason
Published: (2012)

The global economics of sport /
Published: (2012)

El plan de negocio en el ámbito deportivo : Fika Sport /
by: Vallín Castaño, Luz María,
Published: (2020)

El método Manchester United : cómo aplicar con éxito el plan de los inventores del marketing deportivo en la era de la transformación digital /
by: Molina, Gerardo.
Published: (2019)

Eficacia de la transmisión de la imagen en el patrocinio deportivo : una aplicación experimental /
by: Barreda Tarrazona, Raquel.
Published: (2009)

Función social y perspectiva económica del deporte en el marco comunitario : especial referencia a los casos Lehtonen y Deliège /
by: Agirreazkuenaga, Iñaki.
Published: (2000)

Estructura financiera de las Federaciones Deportivas Españolas /
by: Palomar Olmeda, Alberto.
Published: (2018)

Turismo y deporte /
Published: (2016)

La fiscalidad del patrocinio deportivo /
by: Carretero Lestón, José Luis.
Published: (2015)

Circus maximus : el negocio económico detrás de la organización de los juegos olímpicos y el mundial de futbol /
by: Zimbalist, Andrew.
Published: (2016)

Sports and violence : history, theory and practice /
Published: (2017)

Liderazgo, empresa y deporte /
by: Cubeiro, Juan Carlos,
Published: (2008)

Face to face con Manel Valcarce /
by: Blanco Luengo, David,
Published: (2023)

Face to face con Juanma Murúa /
by: Blanco Luengo, David,
Published: (2023)

Plan de empresa y deporte : my prefer coach /
by: Santos Adame, Daniel de los,
Published: (2021)

Managing major sports events : theory and practice /
by: Parent, Milena M.
Published: (2013)

Sport /
by: McGinn, Colin, 1950-
Published: (2008)

Olympic marketing /
by: Ferrand, Alain, 1952-
Published: (2012)

Philosophy of sport : international perspectives /
Published: (2010)

Sports videogames /
by: Consalvo, Mia, 1969-
Published: (2013)

Professional practice in sport psychology : a review /
Published: (2012)

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century /
Published: (2013)

Planet sport /
by: Woodward, Kath.
Published: (2012)

Las cláusulas de moralidad en los contratos de patrocinio deportivo /
by: Crespo, Miguel,
Published: (2019)

Managing sport : social and cultural perspectives /
Published: (2013)

Strategic sport development /
Published: (2013)

Sport, policy, and development : an introduction /
by: Bloyce, Daniel.
Published: (2009)

Globalization and sport : playing the world /
by: Miller, Toby.
Published: (2001)

Race, sport and politics : the sporting black diaspora /
by: Carrington, Ben, 1972-
Published: (2010)

Sports fundraising : dynamic methods for schools, universities and youth sport organizations /
by: Kelley, David J.
Published: (2012)

Sports governance, development and corporate responsibility /
Published: (2012)

Developing sport expertise : researchers and coaches put theory into practice /
Published: (2013)

Complexity and control in team sports : dialectics in contesting human systems /
Published: (2013)

Human factors methods and sports science a practical guide /
by: Salmon, Paul, 1948-
Published: (2010)