Branding in governance and public management /
| Autor principal: | |
|---|---|
| Otros autores: | |
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
New York :
Routledge,
2012.
|
| Series: | Routledge critical studies in public management ;
8. |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=140255 |
Tabla de Contenidos:
- The rise of branding in governance processes
- The many faces of branding: definitions, functions, and forms
- Branding to influence perceptions about policy problems and solutions
- Branding to activate, motivate, and bind stakeholders in governance processes
- Brands and the media: communicating with the outside world
- Branding as governance strategy
- Risks and limits of branding
- Brands and governance: towards interactive forms of branding.