Managing in the global economy /

Detalles Bibliográficos
Autor principal: Steers, Richard M.
Otros autores: Nardon, Luciara, 1972-
Formato: eBook
Idioma:English
Fecha de publicación: Armonk, N.Y. : M.E. Sharpe, c2006.
Materias:
Acceso en línea:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=141238
Tabla de Contenidos:
  • Managing in the global economy : an introduction
  • Challenges and prospects of globalization
  • Economic foundations of global business
  • National trade policy and competitive advantage
  • Legal and political foundations of global business
  • Economic integration and regional trading blocs
  • Cultural foundations of global business
  • Assessing cultural differences
  • Organizing for global business
  • Developing global business strategies
  • Building global strategic alliances
  • Strategies for international negotiation
  • Staffing global operations
  • Managing a competitive global workforce
  • Managing total quality and employee involvement
  • Managing multicultural teams
  • Managing in the global economy : a field project.