Holdings: Virtual social identity and consumer behavior /

Bibliographic Details
Other Authors:	Wood, Natalie T., 1970-, Solomon, Michael R.
Format:	eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, c2009.
Subjects:	Group identity. Consumer behavior. Virtual reality. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=142075