Marketing research with SAS enterprise guide

Bibliographic Details
Main Author: Coussement, Kristof.
Other Authors: Demoulin, Nathalie., Charry, Karine.
Format: Electronic
Language:English
Published: Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=154110
Table of Contents:
  • Getting started with SAS enterprise guide
  • Descriptive analysis
  • Exploratory factor analysis
  • Cluster analysis
  • Hypothesis testing
  • Correlations
  • Regression analysis
  • Discriminant analysis.