Corporate community involvement : the definitive guide to maximizing your business' societal engagement /
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and...
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| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
Stanford, Calif. : Sheffield, UK :
Stanford University Press ; Greenleaf,
c2010.
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| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=160534 |
| Sumario: | The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges. |
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| Descripción física: | 1 online resource (viii, 269 p.) : ill. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781351279031 |