Practical ethnography : a guide to doing ethnography in the private sector /

"Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped i...

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Bibliographic Details
Main Author: Ladner, Sam.
Format: eBook
Language:English
Published: Walnut Creek, CA : Left Coast Press, [2014]
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=160949