Game-changing strategies how to create new market space in established industries by breaking the rules /

Bibliographic Details
Main Author: Markides, Constantinos.
Format: Electronic
Language:English
Published: San Francisco, CA : Jossey-Bass, c2008.
Edition:1st ed.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177461
Description
Physical Description:xxv, 222 p. : ill.
Bibliography:Includes bibliographical references (p. 205-210) and index.