Game-changing strategies how to create new market space in established industries by breaking the rules /
| Autor principal: | |
|---|---|
| Formato: | Electrónico |
| Idioma: | English |
| Fecha de publicación: |
San Francisco, CA :
Jossey-Bass,
c2008.
|
| Edición: | 1st ed. |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177461 |
Tabla de Contenidos:
- The innovation is in the business model
- Discovering new business models
- Creativity is not enough : from discovering to implementing new business models
- Using dual business models to compete : is a separate unit necessary?
- Separation is not enough : how to achieve ambidexterity
- Responding to business-model innovation
- When would established firms discover new business models?
- Rethinking innovation in the big firm.