Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. Hoboken, N.J.: John Wiley & Sons, Inc..
Citación estilo ChicagoKotler, Philip., Hermawan Kartajaya, and Iwan Setiawan. Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken, N.J.: John Wiley & Sons, Inc., 2010.
Cita MLAKotler, Philip., Hermawan Kartajaya, and Iwan Setiawan. Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken, N.J.: John Wiley & Sons, Inc., 2010.
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