Marketing 3.0 from products to customers to the human spirit /

Bibliographic Details
Main Author: Kotler, Philip.
Other Authors: Kartajaya, Hermawan., Setiawan, Iwan.
Format: Electronic
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2010.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178266