Market research handbook
| Other Authors: | , |
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| Format: | Electronic |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, N.J.. :
John Wiley & Sons,
c2007.
|
| Edition: | 5th ed. / |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178415 |
| Item Description: | Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998. |
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| Physical Description: | xxvi, 627 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |