Built in social essential social marketing practices for every small business /
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178630 |
Table of Contents:
- Preface
- Introduction
- Attraction : your essential content marketing strategy
- How the social web works
- Designing your business around social
- Every business is now a media company
- Engagement : social networking and marketing
- Communities are the new markets.