Google Analytics

Bibliographic Details
Main Author: Ledford, Jerri L.
Other Authors: Teixeira, Joe., Tyler, Mary E., 1970-
Format: Electronic
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2010.
Edition:3rd ed.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179109
Table of Contents:
  • pt. 1. Getting started with Google Analytics
  • pt. 2. Analytics and site statistics : concepts and methods
  • pt. 3. Advanced implementation
  • pt. 4. The reports.