Mission-based marketing positioning your not-for-profit in an increasingly competitive world /

Bibliographic Details
Main Author: Brinckerhoff, Peter C., 1952-
Format: Electronic
Language:English
Published: Hoboken, NJ : John Wiley & Sons, c2010.
Edition:3rd ed.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179559