Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
New York :
Wiley,
2011.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179564 |
Table of Contents:
- pt. 1. Introduction
- pt. 2. The external analysis.