Holdings: Marketing :

Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F. Jr,, McDaniel, Carl,
Format:	eBook
Language:	Spanish
Published:	México D.F. : Cengage Learning, 2017.
Subjects:	Marketing > Study and teaching. Marketing > Enseñanza y aprendizaje. Communication in marketing. Comunicación en el marketing. Social marketing. Marketing social. Libros electronicos.
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