| LEADER |
01073nam a2200289 i 4500 |
| 001 |
000000012132 |
| 003 |
CaOOAMICUS |
| 005 |
20000107124513.0 |
| 008 |
921218s1991 mx 001 0 spa c |
| 020 |
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|a 0135564085
|
| 040 |
|
|
|a ULA
|b spa
|
| 080 |
|
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|a * 658.8
|
| 080 |
|
|
|a 658.8
|
| 100 |
1 |
|
|a Kotler, Philip
|d 1931-
|4 aut.
|
| 245 |
1 |
0 |
|a Fundamentos de mercadotecnia /
|c Philip Kotler, Gary Armstrong
|
| 250 |
|
|
|a 2a ed
|
| 260 |
|
|
|a México [etc.]
|b Prentice-Hall-Hispanoamericana
|c 1991
|
| 300 |
|
|
|a XXIII, 654 p. ; 27 cm
|
| 650 |
|
7 |
|a Planificación estratégica
|2 ula
|
| 650 |
|
7 |
|a Investigación comercial
|2 ula
|
| 650 |
|
7 |
|a Marketing
|2 ula
|
| 700 |
1 |
0 |
|a Armstrong, Gary,
|d 1960-
|4 aut.
|
| 850 |
|
|
|a ULA
|
| 904 |
|
|
|a 2
|b 5
|c Disponibilidad
|d Fecha
|t 12407
|j 15495/658.8 KOT fun
|
| 904 |
|
|
|a 2
|b 5
|c Disponibilidad
|d Fecha
|t 12408
|j 15496/658.8 KOT fun
|
| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Sala D
|d 19-01-1993
|f @
|i 12407
|o 15495/658.8 KOT fun
|p 12407
|q R. 21537
|
| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Sala D
|d 19-01-1993
|f @
|i 12408
|o 15496/658.8 KOT fun
|p 12408
|q R. 21540
|