Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong
| Main Author: | Kotler, Philip (1931-) |
|---|---|
| Other Authors: | Armstrong, Gary, (1960-) |
| Format: | Book |
| Edition: | 2a ed |
| Publication: |
México [etc.] : Prentice-Hall-Hispanoamericana, 1991 |
| Physical Description: | XXIII, 654 p. ; 27 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
2a ed |
| Subjects: | |
| ISBN: |
0135564085 |
Córdoba - Sala D
| Copy 12408 | Available |
|---|---|
| Copy 12407 | Available |