Marketing management : analysis, planning, implementation, and control / Philip Kotler
| Main Author: | Kotler, Philip (1931-) |
|---|---|
| Format: | Book |
| Edition: | 7th. ed |
| Publication: |
New Jersey : Prentice Hall, 1991 |
| Physical Description: | XXVI, 756 p. ; 28 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
7th. ed |
| Collection: |
The Prentice-hall series in marketing
|
| Subjects: | |
| ISBN: |
0135634792 |
Córdoba - Depósito
| Copy 1223 | Available |
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