Cita APA

Armstrong, G., Kotler, P. 1., & Opresnik, M. O. (2017). Marketing: An introduction (thirteenth edition, global edition.). Boston, [etc.]: Pearson.

Citación estilo Chicago

Armstrong, Gary, Philip 1931- Kotler, and Marc O. Opresnik. Marketing: An Introduction. thirteenth edition, global edition. Boston, [etc.]: Pearson, 2017.

Cita MLA

Armstrong, Gary, Philip 1931- Kotler, and Marc O. Opresnik. Marketing: An Introduction. thirteenth edition, global edition. Boston, [etc.]: Pearson, 2017.