Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
| Main Author: | Kinnear, Thomas C. |
|---|---|
| Other Authors: | Taylor, James R. |
| Format: | Book |
| Edition: | 5th ed. |
| Publication: |
New York [etc.] : McGraw-Hill, 1996 |
| Physical Description: | XXII, 888 p. ; 23 cm+ disquete pequeño |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
5th ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Collection: |
McGraw-Hill series in marketing
|
| Subjects: | |
| ISBN: |
0079122523 |
Córdoba - Depósito
| Copy 211828 | Available |
|---|