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20000107133955.0 |
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930707s1986 xx a 000 0 spa c |
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|a 842340577X
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|a ULA
|b spa
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|a * 658.8
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|a 658.8
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| 100 |
1 |
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|a Ryan, William T
|4 aut.
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| 245 |
1 |
0 |
|a Guía básica para la actividad de marketing /
|c William T. Ryan
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| 260 |
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|a Bilbao
|b Deusto
|c 1986
|a Madrid [etc.]
|b Irwin
|c 1986
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| 300 |
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|a 362 p. ; 21 cm
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| 500 |
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|a Tít. original: A guide to marketing
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| 650 |
|
7 |
|a Marketing
|2 ula
|
| 650 |
|
7 |
|a Investigación comercial
|2 ula
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| 650 |
0 |
7 |
|a Consumidores
|2 ula
|
| 650 |
|
7 |
|a Precios
|x Fijación
|2 ula
|
| 650 |
|
7 |
|a Ventas
|x Promoción
|2 ula
|
| 830 |
|
0 |
|a Publicaciones Irwin-Deusto para el desarrollo profesional
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| 850 |
|
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|a ULA
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| 904 |
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|a 2
|b 2
|c Disponibilidad
|d Fecha
|t 20433
|j 658.8 RYA gui
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| 952 |
|
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|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Depósito
|d 07-07-1993
|f @
|i 20433
|o 658.8 RYA gui
|p 20433
|q R. 14938
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| 990 |
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|a fran
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