Storynomics : story-driven marketing in the post-advertising world / by Robert McKee and Thomas Gerace
| Main Author: | Mckee, Robert (1941-) |
|---|---|
| Format: | Book |
| Edition: | 1st edition |
| Publication: |
New York : Twelve, 2018 |
| Physical Description: | 248 páginas ; 24 cm |
| Clasificación CDU: |
658.8 * 658.8 |
| Edición: |
1st edition |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Subjects: | |
| ISBN: |
9781538727935 |
Sevilla - Depósito
| Copy 244971 | Available |
|---|