Competitive marketing strategy / John A. Czepiel
| Autor principal: | Czepiel, John A |
|---|---|
| Formato: | Libro |
| Publicación: |
New Jersey : Prentice Hall, 1992 |
| Descripción física: | XVII, 491 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.012.2:658.8 658.8:658.012.2 |
| Materias: | |
| ISBN: |
0131430823 |
| LEADER | 00855nam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | 000000025180 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20000107141409.0 | ||
| 008 | 931102s1992 xuu 001 0 eng c | ||
| 020 | |a 0131430823 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a * 658.8 | ||
| 080 | |a 658.012.2:658.8 | ||
| 080 | |a 658.8:658.012.2 | ||
| 100 | 1 | |a Czepiel, John A |4 aut. | |
| 245 | 1 | 0 | |a Competitive marketing strategy / |c John A. Czepiel |
| 260 | |a New Jersey |b Prentice Hall |c 1992 | ||
| 300 | |a XVII, 491 p. ; 24 cm | ||
| 650 | 7 | |a Planificación estratégica |2 ula | |
| 650 | 7 | |a Productos comerciales |x Evaluación |2 ula | |
| 650 | 7 | |a Estrategia de marketing |2 ula | |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 25181 |j 658.8 CZE com | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 16-12-1993 |f @ |i 25181 |o 658.8 CZE com |p 25181 |q R. 23609 | ||
| 990 | |a fran | ||