Competitive marketing strategy / John A. Czepiel
Main Author: | Czepiel, John A |
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Format: | Book |
Publication: |
New Jersey : Prentice Hall, 1992 |
Physical Description: | XVII, 491 p. ; 24 cm |
Clasificación CDU: |
* 658.8 658.012.2:658.8 658.8:658.012.2 |
Subjects: | |
ISBN: |
0131430823 |
Córdoba - Depósito
Copy 25181 | Available |
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