El comportamiento del consumidor en la estrategia del marketing / John A. Howard
| Main Author: | Howard, John A |
|---|---|
| Format: | Book |
| Publication: |
Madrid : Díaz de Santos, 1993 |
| Physical Description: | XXIII, 508 p. ; 22 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Subjects: | |
| ISBN: |
8479780827 |
Córdoba - Sala D
| Copy 57499 | Available |
|---|