Administracion de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul
| Main Author: | Guiltinan, Joseph P |
|---|---|
| Other Authors: | Paul, Gordon W |
| Format: | Book |
| Edition: | 5a ed |
| Publication: |
Bogotá [etc.] : McGraw-Hill, 1994 |
| Physical Description: | XXI, 576 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
5a ed |
| Subjects: | |
| ISBN: |
9586002454 |
Córdoba - Sala D
| Copy 41370 | Available |
|---|