Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster

Main Author: Webster, Frederick E
Format: Book
Publication: New York [etc.] : John Wiley & sons, 1994
Physical Description: XIX, 319 p. ; 25 cm
Clasificación CDU: * 658.8
658.8
Collection: The portable MBA series
Subjects:
ISBN: 0471595764
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245 1 0 |a Market-driven management :  |b using the new marketing concept to create a customer-oriented company /  |c Frederick E. Webster 
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650 7 |a Marketing  |2 ula 
830 4 |a The portable MBA series 
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