Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H McDonald
| Main Author: | Brown, Linden |
|---|---|
| Other Authors: | McDonald, Malcolm H.B |
| Format: | Book |
| Publication: |
London : MacMillan Press, 1994 |
| Physical Description: | XI, 370 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Subjects: | |
| ISBN: |
0333613511 |
Córdoba - Sala D
| Copy 44219 | Available |
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