Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H McDonald
| Autor principal: | Brown, Linden |
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| Otros autores: | McDonald, Malcolm H.B |
| Formato: | Libro |
| Publicación: |
London : MacMillan Press, 1994 |
| Descripción física: | XI, 370 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Materias: | |
| ISBN: |
0333613511 |
Córdoba - Sala D
| Copia 44219 | Disponible |
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