Gestión eficaz del database marketing : un enfoque actualizado de la gestión integral del marketing a partir de bases de datos / Robert Shaw, Merlin Stone
| Main Author: | Shaw, Robert, (1927-1978) |
|---|---|
| Other Authors: | Stone, Merlin |
| Format: | Book |
| Publication: |
Madrid : Díaz de Santos, 1991 |
| Physical Description: | XI, 270 p. ; 23 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Subjects: | |
| ISBN: |
8487189865 |
Córdoba - Depósito
| Copy 7420 | Available |
|---|---|
| Copy 505 | Available |